Sony is Green (friendly) on the inside

This news can be used to inform students about the marketing of a brand and Green technologies. During a Business and Communication lesson you can use the data from the Greenpeace site on the main consoles and have the students produce positive spin for their respective companies. This exercise can also be done in English lessons. General Studies papers and even Key Stage 3 English papers often have articles on topics of the day and themes of interest. I belive that this article and the information within fallsunder that catergory. This could serve as a mock exercise for students.

clipped from www.edge-online.com Greenpeace International has told Edge that Sony is a significantly greener videogame company than both Microsoft and Nintendo. And while Microsoft is improving its standards, Nintendo is performing woefully. The environmental group’s toxics campaigner Iza Kruszewska explains that it has measured the green properties of all the major electronics companies ahead of the post-Kyoto talks – scheduled for December – where world governments will embark on two vital discussions of a global emissions cut initiative.